E-Commerce

E-Commerce

High Reach Marketing is pleased to offer e-commerce websites alongside the standard marketing and information sites - although more often than not, the sites become hybrid websites (a combination of both lead generation websites and e-commerce). We make them easy to use, secure, and easy to manage, incorporating discount structures and delivery variables where required.

According to Wikipedia a definition could be as follows:

Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet. E-commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.”

Whatever the definition, High Reach Marketing understands that e-commerce plays an increasingly important role in the way in which products and services are purchased, it changes the way your website may be used to market and sell to your customers, and it can strengthen the relationships between your suppliers and your customers.

Selling on-line may require you to rethink several of your business activities and even the structure of your business. It will change the way in which you interact with your customers - for example, if customers place orders online instead of talking to a salesperson. You will also need to work out how every aspect of a transaction is handled - including order confirmation, invoicing and payment, and deliveries and returns. 



Ease of use

The e-commerce website needs to be both easy to use and easy to manage. The ease with which a customer is able to use an e-commerce site is an important part of its success.

There are three elements of the shopping process that influence how easy and enjoyable the customer finds it to shop on an e-commerce site - the shop front, shopping cart and payment software.

The shop front is the face presented to the customer - and it needs to be friendly, informative and easy to use. Remember that the information should answer as many questions as the customer might ask you if he was making a sales enquiry.

The shopping cart should make both selection and payment as simple as possible and should clearly demonstrate a summary inclusive of any packing and shipping requirements, as well as costs.

It should also generate a printable receipt and allow you to send a confirmation email to the customer, and in our view, must have an automated response system to let the customer know that the transaction has been successful or otherwise. The payment software needs also to be simple to use and offer a high level of security otherwise customers may be reluctant to offer up their details.

 

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